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    Digital Marketing

    Avantia's Digital Marketing Excellence Model (DMEM)

    Customer Engagement Re-Imagined
    Through Digital Innovation


    Accelerate your business results
    through digital strategy and tactics.

    Our approach results in digital strategy that is
    customized, high impact, actionable, and measurable.

    Our Digital Marketing Excellence Model consists of:

    Current State Assessment

    A Current State Assessment identifies your current Digital Marketing capabilities across the vectors of Brand and Product Marketing, Digital Engagement (SEO, SEM, Email, Website, etc).

    Digital Strategy

    A Digital Strategy maximizes engagement, drives higher conversion, and establishes analytical rigor necessary to inform future strategies and drive ROI. Your customized plan provides technical platform recommendations, actionable insights, and tactics.

    Roadmap

    Integrated and synchronized project plans and timelines provide a specific and actionable roadmap.

    Analytics

    A foundational dashboard, based on feedback and the assessment process, provides insight on key performance indicators and how online tactics contribute to business performance.

    The Process

    Phase 1:
    Analyze and Assess

    • Analyze current state of your digital presence.
    • Review relevant marketing efforts.
    • Conduct interviews with key stakeholders.
    • Dive into the business to understand key challenges and opportunities.
    • Review any available analytics, metrics and benchmarks.

    Phase 2:
    Recommendation and Roadmap Creation

    • Develop action items based on Phase 1 analysis.
    • Define initiatives based on your needs, to maximize:
      • Traffic
      • Conversion 
      • Market basket
    • Identify technical execution platforms
    • Build analytics Action Plan.

    Phase 3:
    Execution

    Whether it is our team, your team, or both, implement the tactics that have been recommended and agreed upon.

    Phase 4:
    Measurement and Refinement

    As predefined success metrics are established, the monitoring of those is imperative and ongoing. We analyze the data that is captured to inform future strategies and refinements.

    The Leadership Team

    Digital and Marketing Strategy Officer

    Over 20 years of client side Brand Marketing, Digital Marketing, and General Management Experience across:

    • Digital Marketing
    • eCommerce
    • Brand Strategy and Architecture
    • Product Management
    • Innovation
    • Consumer Packaged Goods  (CPG)
    • Consumer Durable Goods

    Digital Marketing
    Strategist

    Over 15 years of Technical and Digital Marketing Experience with expertise in the following areas:

    • Translating creative thinking into actionable and measurable plans
    • Architecting data and using data to inform decisions
    • Project Definition
    • Analytics
    • Technical Architecture Development -- website, email, SMS, CRM, marketing automation, and SEO
    • Professional Services, Manufacturing, Non-Profit, and Consumer Goods

    Contact Us

    Give us a call or send us an email.
    We would love to discuss your ideas.
    216.901.9366

    © 2018 Avantia-Inc. All Rights Reserved

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